Foolish Beginnings, Messy Middles, and Mastery

What does it really take to build something from the ground up—and keep going when it gets messy?

In this solo episode of Unapologetically Yours, Ashley Logan reflects on what it means to start something new, navigate the uncertain middle, and arrive at a place of grounded mastery.

She shares her own entrepreneurial story of founding her marketing agency “Yakkety Yak” in 2012, scaling it through many iterations, and learning how to lead from a place of authenticity and alignment. And now, as she starts a brand new business working in somatic healing, coaching and workshops, she’s embracing her own beginner’s mindset all over again.

This is an episode for anyone at any stage of the journey—whether you’re dreaming of starting something new, knee-deep in the messy middle, or refining what already exists.

 

In this episode, you’ll hear about:

✨ Lessons from 12+ years of entrepreneurship 

✨ The difference between foolish beginnings, messy middles, and mastery

✨ Why it’s okay (and necessary) to stumble when you start

✨ How to stop comparing your journey to someone else’s

✨ Why boundaries, rest, and team support matter more than ever

✨ The beauty of not knowing exactly where it’s all going—and doing it anyway

 

Whether you’re launching a business, stepping into a new season, or redefining what success means to you—this episode is a powerful reminder to trust your inner compass and follow the call!

 

Connect with Ashley:

Instagram @ashleydlogan

Website https://ashleydlogan.com/

 

Have a topic or guest you’d love to see featured on the Unapologetically Yours podcast? Send us an email: podcast@unapologeticallyyours.com 

 

Keywords

entrepreneurship, beginnings, mastery, business, personal growth, storytelling, self-discovery, resilience, creativity, purpose